The Price Is Right is a choreographic nightmare, a study of the supermarket, a critical tribute to a place where we all go.
The supermarket is a daily symbol of the consumer society. It is a place for all and yet a place that creates differences, as there are different supermarkets and products for every social class and every lifestyle. Digging further into her desire to create performances as dreams, Cécile Bally is researching this hyper-normalised space that stimulates our impulsive desires. The supermarket is here seen as an ideal survival zone, a last resort where one has to deal with prices, promotional jingles, stealing, absurdity and apocalypse.